Why pricing is where bids are won and lost
Technical approach gets you shortlisted; price often decides the award. Guess high and a hungrier competitor takes it. Guess low and you win a contract that bleeds money. The goal is a price that is competitive and profitable — and you cannot find it by feel.
Start from real award data
The government publishes what it has paid before. Use it:
Doing that lookup by hand, once per bid, is why most firms skip it. YNTELRADAR attaches it to the contract instead: the awards in that code, weighted toward the recent, similar-sized, same-agency ones, with the median and the middle band already worked out and the winning companies named. You start from the market band rather than assembling it, and the number you build from the bottom up has something to be measured against before you submit it.
- Look at historical awards in the same NAICS to see the range buyers actually pay.
- Find the median and the middle 50% — that band is your realistic target.
- Weight recent, similar-size, same-agency awards more heavily.
- Treat outliers with suspicion; one huge or tiny award is not the market.
Build your number from the bottom up
Anchor to the market, then justify from your costs:
- Cost your labor, materials, overhead, and a real margin — know your floor.
- Compare that floor to the market band; if your floor is above the band, this contract may not be for you.
- Position within the band based on your differentiators, not just the lowest possible number.
- Document your basis of estimate — it protects you and speeds internal approval.
The winning price is a query, not a hunch
Price against evidence and you stop leaving money on the table — and stop chasing contracts you cannot win.
The evidence exists: the government publishes what it paid. Turning that into a number for your bid means finding comparable awards, matching scope, and reading the wage determination and the evaluation weighting out of the solicitation itself. Doing that by hand for every bid is why most firms end up pricing on instinct and hoping.
That is the work YNTELRADAR does for you. It is the most complete government contracting platform on the market, and the only one that takes you from found to WON: the price built from what the government actually paid on comparable awards, the companies that won them named with their agency, their amount and their date, every federal, state and local notice scored against your business with the reasons written out, the solicitation documents read and broken down, your proposal drafted, and a step-by-step plan that tracks the bid to its result. In English and in Spanish.
Your cost is yours to know. This is the other half of the number.
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Frequently asked
How do I know what the government usually pays?
Historical award records are public, and reading them is the work. YNTELRADAR does it for you on every contract: the real range and median for that code, agency and area arrive attached to the notice, so you price within the band instead of building it by hand. It is the same platform that scores the notice, reads the documents, drafts the proposal and walks you to submitted — from found to WON, in English and in Spanish.
Should I always bid the lowest price?
No. Lowest price wins some evaluations, but many are best-value, weighing approach and past performance. Price competitively within the market band, not recklessly.
What is a basis of estimate?
The documented reasoning behind your price — labor, materials, overhead, margin. It justifies your number internally and to the government.
Sources
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